University of Michigan · Ross School of Business

Data-driven decisions
that improve lives.

  • Full Professor of Technology and Operations
  • Michael R. and Mary Kay Hallman Fellow
  • Department Editor, M&SOM
  • Associate Editor, Management Science
  • Associate Editor, Operations Research
  • Poets & Quants 40-Under-40 Best MBA Professor
Jun Li

"Featured in The Economist, NYT, CNN, Forbes, and NPR."

Media Coverage

0 Publications
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Biography

AI, causal inference, and societal impact.

Jun Li's research encompasses revenue management and pricing, healthcare management, supply chain risks, corporate social responsibility, and public sector operations. Her current work emphasizes improving child and young adult wellbeing through enhanced education and care initiatives. She combines causal inference with machine learning approaches in her research, and has collaborated extensively with airlines, hotels, retailers, auto manufacturers, and healthcare providers.

Revenue Management

Pricing analytics, dynamic pricing, market competition

Healthcare Ops

Precision medicine, surgical outcomes, transplantation

Supply Chain Risk

Network structure, ESG, corporate responsibility

Education

Teacher retention, learning equity, grading bias

Education

Ph.D., Managerial Economics & Management Science

University of Pennsylvania (Wharton)

B.S., Operations Research & Industrial Engineering

Tsinghua University, China

Methodology

Causal Inference & Structural Estimation

Machine Learning & Econometrics

Field Experiments & Natural Experiments

Language Models and Text Analytics

Publications

Publications & Working Papers

Google Scholar

Crowdfunding the Front Lines: An Empirical Study of Teacher-Driven School Improvement

2021

Management Science

Sam Keppler, Jun Li, Andrew Wu · FT Research Impact Award shortlist, MSOM Responsible Research Award winner

Mind The Gap: Gender Disparity in Online Learning Platforms

2023

Manufacturing & Service Operations Management

Zhihan Wang, Jun Li, Andrew Wu · Ross DEI Award winner

Stopping the Revolving Door: Crowdfunding and Teacher Turnover

2022

Manufacturing and Service Operations Management

Sam Keppler, Jun Li, Andrew Wu · POM Applied Research Challenge winner

30 Million Canvas Grading Records Reveal Sequential Bias

2023

Under revision

Zhihan Wang, Jiaxin Pei, Jun Li · ACM EAAMO Best Student Paper Award

Is there a Vantage Advantage?

2025

Under review

Yesim Orhun, Jagadeesh Sivadasan, Jun Li, Zhihan Wang

Remote Learning Exacerbates Inequalities for Low-Income and First Generation College Students

2025

Under review

Rebeka Man, Jun Li, Kean Ming Tan

Big Data and The Precision Medicine Revolution

2018

Production and Operations Management

Wallace Hopp, Jun Li, Guihua Wang

Using Patient-Specific Quality Information to Unlock the Value of Health Care

2018

Manufacturing & Service Operations Management

Guihua Wang, Jun Li, Wallace Hopp, Franco Fazzalari, Steven Bolling · INFORMS MSOM finalist

An Instrumental Variable Tree Approach for Detecting Heterogeneous Treatment Effects

2021

Management Science

Guihua Wang, Jun Li, Wallace Hopp

Personalized Health Care Outcome Analysis of Cardiovascular Surgical Procedures

2022

Manufacturing & Service Operations Management

Guihua Wang, Jun Li, Wallace Hopp · INFORMS Health Applications Society winner

Pausing Transplantation in the Face of a Global Pandemic?

2021

Production and Operations Management

Minmin Zhang, Guihua Wang, Jun Li, Wallace Hopp, David Lee

Looking Inward: Operative Time Impact on Graft Survival

2017

Surgery

David Lee, Jun Li, Guihua Wang, et al.

The Price Effect of Drug Price Ceilings

2021

Management Science

Jun Li, Andrew Wu

Manufacturing and Regulatory Barriers to Generic Drug Competition

2023

Management Science

Yixin Wang, Jun Li, Ravi Anupindi

Brand-Name versus Generic Drugs: Health Outcomes of Generic Atorvastatin

2025

Under revision

Xinyu Liang, Jun Li, Ravi Anupindi

The Effect of Competition on Operational Efficiency: Kidney Transplantation

2025

Under revision

Liu Jiayi, Guihua Wang, Jun Li, Wallace Hopp

Analytics-Powered Employee Health Plans

2022

Management Business Review

Wallace Hopp, Jun Li, Soroush Saghafian, Guihua Wang

Do Corporate Social Responsibility Engagements Lead to Real Impact?

2020

Management Science

Jun Li, Andrew Wu

When Ignorance is Not Bliss: Sub-tier Supply Network Structure on Firm Risk

2021

Management Science

Yixin Wang, Jun Li, Di Wu, Ravi Anupindi · MSOM iFORM SIG Best Paper

Are Consumers Strategic? Structural Estimation from the Air-Travel Industry

2014

Management Science

Jun Li, Serguei Netessine, Nelson Granados · MSOM Student Paper winner, Mgmt Sci Best Paper finalist

Competition-Based Dynamic Pricing in Online Retailing

2018

Management Science

Marshall Fisher, Santiago Gallino, Jun Li · INFORMS Revenue Management & Pricing Practice Award

Reducing Discrimination with Reviews in the Sharing Economy

2020

Management Science

Ruomeng Cui, Jun Li, Dennis Zhang · Management Science Best Paper winner, INFORMS Behavioral Ops Best Paper

Price to Compete With Many: Identifying Price Competition in High-Dimensional Space

2018

Management Science

Jun Li, Serguei Netessine, Sergei Koulayev

Higher Market Thickness Reduces Matching Rate in Online Platforms

2020

Management Science

Jun Li, Serguei Netessine

Welfare Implications of Congestion Pricing: Evidence from SFpark

2022

Manufacturing & Service Operations Management

Pnina Feldman, Jun Li, Hsin-Tien Tasi · INFORMS Public Sector Operations 2nd place

A High Dimensional Choice Model for Online Retailing

2023

Management Science

Zhaohui Jiang, Jun Li, Dennis Zhang

Instrumenting While Experimenting: Competitive Pricing At Scale

2022

Operations Research

Zhaohui Jiang, Jun Li · INFORMS RM&P finalist

Examining Behavioral Biases in Discretionary Pricing

2024

Production and Operations Management

Xinyu Liang, Yixin Wang, Jun Li

A Better Way to Fight Discrimination in the Sharing Economy

2017

Harvard Business Review

Jun Li, Dennis Zhang, Ruomeng Cui

Agent Pricing in the Sharing Economy: Evidence from Airbnb

2018

Book Chapter — Sharing Economy Series

Jun Li, Antonio Moreno, Dennis Zhang

Teaching

Data-driven decision making in the AI age

Teaching at the MBA, BBA, and Ph.D. levels with expertise spanning operations management, business analytics, and empirical research methods.

MBA Elective

AI + DATA

Using frontier AI model to accelerate business decision-making, derive causal inference, and perform data-driven analysis for managers.

MBA Core · BBA Core

Operations Management

Core curriculum covering process analysis, capacity planning, supply chain management, and quality improvement.

Ph.D. Seminar

Empirical Research Methods

Advanced research methodology, econometric techniques, and empirical approaches in operations management.

Multidisciplinary Action Projects

MBA experiential learning

Tauber Institute

Global Operations (MBA, MS)

Wharton Executive Ed

Revenue Analytics (Guest Speaker)

Awards & Media

Honors & Recognition

2024

Researcher of The Year

Ross School of Business, University of Michigan

2024

40 Under 40 MBA Professors

Poets & Quants

2024

MSOM Best Associate Editor Award

INFORMS

2022

MSOM Young Scholar Award

INFORMS Manufacturing & Service Operations Management

2022

Responsible Research in Operations Management

Winner

2022

POM Applied Research Award

Winner

Media Coverage

Dec 2020

NPR All Things Considered

Holiday online shopping surge

Mar 2017

NPR Morning Edition

Airbnb discrimination research

Mar 2017

The Globe and Mail

Racial bias in sharing economy

Nov 2015

CCTV America

China Singles' Day shopping

Aug 2015

CNN

Female MBA career preferences

Sep 2012

The Economist

Business school competitive analysis

Dec 2011

New York Times

Bankruptcy wage implications

Nov 2011

Forbes

American Airlines bankruptcy impact